Content Profile

Working at beehiiv, I've seen so many people struggle finding an audience, picking topics, or even just staying consistent with their newsletter. We build the software, but don't get into individual 'discovery' with every potential publisher. (This is an independent side project, not a beehiiv product.)

The code and installation instructions are on GitHub: github.com/Darwinator/content-profile-for-beehiiv

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I went to a few events last month, for example. Everyone had heard of beehiiv. Everyone had heard of Hermes Agent (this comes up later). But nobody was actively posting. Not in their newsletter, not on X, not LinkedIn. There were many "I know I should..." moments, full of people who never did anything with the accounts they created.

In almost every case, it was due to getting stuck on a topic, or a sense that these decisions were heavy and 'irreversible' (they are not). So they 'had to get it right' (again, not quite). We're talking smart, savvy business people, who just needed a little push in the right direction and help building out a few things in beehiiv.

So I built Content Profile. It's a newsletter-focused agent that ideates, edits, and analyzes everything with you, to finally build that relevant, consistent newsletter.

It's tuned specifically for beehiiv, Hermes Agent, and with the premise that you're publishing towards a commercial outcome (a better job, to promote your business, or with the newsletter as the business).

Three ways to use it

You can add a dedicated profile to your Hermes app. There's a discovery experience to help you finalize your topics, positioning, automations, lead magnets, etc. It will work with you on a posting cadence, setting up a schedule, and ultimately grow with you (it's Hermes, after all). Plus, it'll actually build it in beehiiv (via the MCP).

If you already have a bot dedicated to content, you can just have your agent review the skills. Feel free to take whatever you want from it.

Lastly, I'll be publishing 'updates' (references) with best practices on building a great newsletter. Everything from automations, lead magnets, referral programs and more. You can just take these (very personal, opinionated) references of mine if you prefer.

The references are like a dedicated newsletter for your agent, with a separate coach on the side teaching implementation. The profile will flag when updates are available.

What stays yours

So there's your direction on the topic, writing style, design, and what you want to happen. Hermes Agent will bake those into its memories, skills, and ongoing work with you.

On top of that, I publish updates, which replace only my layer (skills and references); your agent's memories and setup stay untouched.

It comes pre-loaded with skills and my preferred writing style as the 'starter voice', but you can change it to what you prefer. It won't publish for you, though (that's on purpose).

The profile is free; you pay for whatever model you pick and any beehiiv plan or hosting you use. Your drafts and records live where you run Hermes, and I don't see any of it unless you send it to me. Source-available, free to use and adapt for your own newsletter, not to repackage as a service.

Try it

This is new, early, and I'd love your feedback. Bear with me if there are any issues, and DM me on X if something breaks.

Darwin